PlayShifu
Leading AR Toy Company

3D Avatar System
For Age 7 -13

Sketches
Across multiple categories. Visual direction with concept artist to sketch the avatars.
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Understanding Rig Structure for individual categories

2D Coloring, Art Direction
2D to 3D Model Sheet

1 Standardized body to achieve swappables and scalability. With front, 3/4th, side & back pose sketch for 3D modeller reference.




Body weight changes on same body.
Achieving different category looks on same body with attire change.
3D Output/In app
Avatar Customization UX
Avatar Gameplay/Customization


Unity Game
Foster a Monster - Adopt and raise your pets in this magical world.
Pet Concept Sketch and evolution ideation - Modular
Evolution
5 Stages - Cardboard box, baby, new born, teen and adult
Environment concept sketch
3D Environment Assets Renders
Diegetic/World Space UI
A game's interface elements exist In-Universe; the Player Character sees them, rather than just the player


Game/World Space UI Preview





AR Based Games
STEM learning toys

Game 2 - Starstuck
Interact with space and stars and understand the basics of coding.
A 3D game.
Character Sketch - Visual Direction with concept artist


Storyboarding - Visual Direction
Game Functionality




Game 3D Modular Assets for level design



Level Backgrounds
Level Designs
Game Screens


Game 3 - Fruit Loot
An Armdaillo who loves fruit goes on an adventure by teaching us the basics of coding.
Character Sketch - Visual Direction with concept artist




Modular 3D Assets


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Game Background & Level selection screen


Success/Failure Popup



Other Games Visuals
Minimal brush stroke backgrounds
Game Screens
Website Redesign
Standalone Product Page Design

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Shop Page


Checkout Page


Add to Cart


Parent Hub App
An app for parents to check their kids performancelearnings on the STEM games.
Pre Login Onboarding Carousel



Carousel showing us the features of the app before you sign up for better clarity.
Storybook Page
A Page where parents can look into storybooks for their kids to read.



Insights Flow
Area where you can track the status/results of your kid in the app. Which is gamified depending on what they think about their child personality.

Concept 1
Idea : Objective is to focus and support parents wellbeing - more focus on mental well-being

Feature 1: Mood tracker - The objective is for parent to feel supported by the parent community on good and bad days.
Feature should include the ability to record their mood daily and track history- provide them with dynamic messaging based on their mood. Need an exp for positive moods and negative moods. Both experiences should lead back to user sharing in community.

Feature 2: Interactive white board - Objective is to manage your daily/weekly chores with an interactive UX with high emphasis on motivating task completion and celebrating task completion.
Experience should include entire flow - Task creation, task management and task completion

Feature 3: Destress games - Quick fun activities that a parent can do - This could be left as is with screens Akshati has done. It is sufficient for explaining what the features can be.
Concept 2
Idea : Objective is for the parent App to be the one stop shop to support all their child learning needs (more specifically softer skills that are not taught in school)


Feature 1: Your child's psychology passport - The objective is for parent to do some fun questionnaire based activities with their child that gives the parent some objective insight about their child. The test will include an interest test, personality test, aptitude test, learning style test. Each test provides a report to the parent. The report should have a call-to action to share in community.

Feature 2: Engage and learn more about softer skills - The objective is to have a skill list from which parents can take 3 actions on each skill.
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Explore activities that they can do with their child to work on improving this skill - encourage parents to share their experience doing these activities on community
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Read articles and blogs to learn more about the skill and why its important for their child - encourage the parent to share their thoughts after reading an article or blog
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Game recommendations - PlayShifu games related to that skill that they can buy to help their child improve that skill

Feature 3: Manage their child's learning - The objective is to support parents to organise their efforts to help their child improve these skills.
Feature to include:
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Tracking activities you do with your child to improve these skills - high emphasis on motivating task completion and celebrating task completion.
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For parents who have PlayShifu games - Show game related analytics (existing flow in insights)